Description

Build, plan and implement the overall digital marketing strategy
Executes Digital Marketing to be high quality, on-time, and cost-effective/on budget
Generate potential leads through digital engagement
Build a strong brand for our companies in UAE and GCC market
Defining the target audience and campaign requirements through market research and analysis of demographic, media usage, psychographic, and purchasing trends.
Developing advertising strategies and campaigns to most effectively reach the desired audience.
Managing budgets and monitoring campaigns’ costs and ROAS metrics, views, click-through rates, engagements, and conversion rates for customers.
Sample various new platforms and channels to determine the best.
Optimizing plans and budgets in response to the latest trends
Delivering customer-focused, profitable multi-category campaigns to agreed targets
Addressing and escalating campaign performance issues.
Responsible for AB tests, Search Query analysis and keyword mining.