Description

Responsibilities:

Develop and execute social media strategies to promote our brand, products, and services across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
Create engaging and relevant content, including posts, images, videos, and stories, that resonate with our target audience and align with brand messaging and goals.
Manage social media accounts, including scheduling posts, monitoring engagement, responding to comments and messages, and tracking performance metrics.
Conduct research and stay up-to-date on industry trends, platform updates, and best practices to optimize social media campaigns and drive results.
Develop and implement paid social media advertising campaigns to increase reach, engagement, and conversions, utilizing targeting and retargeting strategies.
Monitor and analyze social media metrics and KPIs to track performance, identify trends, and provide insights for continuous improvement.

Requirements:

Proven experience as a social media executive or similar role, with a strong portfolio of successful campaigns and projects.
In-depth knowledge of social media platforms, tools, and analytics, including Facebook Business Manager, Instagram Insights, and Google Analytics.
Excellent writing and editing skills, with the ability to craft compelling and engaging content for different audiences and platforms.
Creative mindset with a passion for storytelling and visual communication.
Strong analytical skills and ability to interpret data to drive actionable insights and recommendations.